"Given the nature of the song, we didn't want a standard dance music video of Ian and I bouncing up and down at a festival. F--k that. So we started thinking about making something that would provide hope for those dealing with adversity. Bullying became a natural theme after that, but Roxanne and I are in our 30s, so we knew our 'take' on the subject would likely miss the mark. So we got in touch with Ditch The Label, who have the world's largest anti-bullying hub, and worked with their founder Liam Hackett to make sure the storyline portrayed this horrible issue in an authentic and sensitive way to the nature of bullying in today's youth. Lee Jones, the director, was the real star of the show though, taking a couple of pages of "ideas'" from us and turning it into such a tear jerker."